Netflix’s Enola Holmes Franchise Continues to Struggle

One of Netflix’s highest profile original movie franchises, Enola Holmes starring Millie Bobby Brown, returned for a third installment last week, drawing 20.3 million views in its first five days on the service, which included the Fourth of July holiday.

This is an OK but not impressive start given the popularity of the IP and the film’s star as well as the long holiday weekend. The second Enola Holmes installment amassed 64M hours viewed over its first five days of release in early November 2022, which translates to about 29.8M views. That is a 32% drop. (Netflix did not report viewership when the original Enola Holmes movie debuted in 2020.)

The third installment of the Enola Holmes series also saw a lower viewership compared to recent Netflix film launches. For instance, the film ‘Voicemails for Isabelle’ garnered 31M views in its premiere weekend, while ‘Office Romance’ matched Enola Holmes 3’s 20.9M views in its opening days.

On the TV side, the first American Harlan Coben Netflix series, I Will Find You starring Sam Worthington, continues to excel, adding 16M more views in its third week to get its total to 74.1M views in only 18 days while remaining at No.1. This has given the show a good chance to crack the streamer’s Top 10 Most Popular English Series list which once featured another Harlan Coben adaptation, Fool Me Once.

I Will Find You has 73 days to catch up to His & Hers’ 98.2M views over the 91-day initial window Netflix uses as standard for its all-time lists. The show’s performance is a testament to the enduring popularity of Harlan Coben’s works, which continue to captivate audiences worldwide.

Elsewhere, Sullivan’s Crossing is back in the Top 10 with the release of Season 4. The new season ranked at #6 on the English series chart globally for its opening week with 3M views despite only being available in the US where the latest installment already had aired on the CW.

This latest development in the world of Netflix original content serves as a reminder of the platform’s continued dominance in the streaming landscape. As the competition between streaming services intensifies, Netflix remains a force to be reckoned with, delivering high-quality content that resonates with audiences around the world.

Key Statistics:

• Enola Holmes 3 drew 20.3 million views in its first five days on Netflix.
• The second Enola Holmes installment amassed 64M hours viewed over its first five days of release in early November 2022, translating to about 29.8M views.
• I Will Find You added 16M more views in its third week to get its total to 74.1M views in only 18 days.
• Sullivan’s Crossing’s Season 4 ranked at #6 on the English series chart globally for its opening week with 3M views.