Disney’s Consumer Products Division Moves Under Studios Umbrella
In a significant corporate shift, Disney’s Consumer Products division is set to move under the Studios umbrella, as announced by Thomas Mazloum, chairman of Disney Experiences, and Alan Bergman, chairman of Disney Entertainment Studios. This move comes just before the company’s Q3 earnings report, which is scheduled to be released tomorrow morning.
The decision to move the Consumer Products division under the Studios umbrella is aimed at streamlining commerce and creatives, as well as creating cohesion across the entire Disney ecosystem. According to a joint memo from Mazloum and Bergman, this evolution reflects how these businesses operate today and strengthens the model by more directly linking consumer products businesses with the creative and business teams behind the content.
Disney Consumer Products is the world’s top licensor, outperforming its nearest competitor by nearly three to one. In 2025, the division generated $63 billion in retail sales of licensed consumer products, with Disney being crowned the No. 1-ranked licensor globally in License Global’s annual list. The top five licensors were: Disney ($63 billion), Authentic Brands Group ($36 billion), People Inc.($27 billion), NBCUniversal ($20 billion), and Hasbro ($17.5 billion).
Lisa Baldzicki, who was named DCP prez in the spring, will continue in her role. The internal merger of sorts is expected to have minimal overlap in terms of likely redundancies. This move marks the second division that used to sit under now CEO Josh D’Amaro in his former Disney Experiences chair capacity to now be run by Disney Entertainment.
At its best, this work happens when storytelling, commerce, and experiences come together from the very beginning, creating cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations. According to Mazloum and Bergman, this evolution reflects how these businesses operate today and strengthens the model by more directly linking our consumer products businesses with the creative and business teams behind the content.
As Disney continues to navigate the ever-changing entertainment landscape, this move is a significant step towards streamlining its operations and creating a more cohesive brand experience for its consumers. The company’s commitment to innovation and customer satisfaction is evident in its decision to move the Consumer Products division under the Studios umbrella.
In related news, Disney’s Q3 earnings report is scheduled to be released tomorrow morning. The report is expected to provide insights into the company’s financial performance and strategic decisions, including the impact of the Consumer Products division’s move under the Studios umbrella.
As the entertainment industry continues to evolve, Disney’s commitment to innovation and customer satisfaction is evident in its decision to move the Consumer Products division under the Studios umbrella. This move is a significant step towards streamlining its operations and creating a more cohesive brand experience for its consumers.
