BBC Sport Continues to Thrill Fans with Endless Football Action


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A massive summer of football has reached its peak, and BBC Sport is proud to be at the forefront of it all. With the World Cup well underway, a record number of people have been flocking to our website and app, and we’re thrilled to see you all enjoying our extensive coverage of the tournament, as well as Wimbledon, Formula 1, cricket, and much more.

BBC Sport Continues to Thrill Fans with Endless Football Action
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Enhanced Content and Experiences

While the World Cup’s thrilling drama is undoubtedly a major draw, we’ve been working tirelessly behind the scenes to ensure our content and experiences match the quality of the action. Our storytelling has become even more in-depth, with stronger analysis, expert insights, and the inside stories behind the headlines.

Some of the exciting new additions you’ve spotted include a Shorts tab on the app, a brand-new Predictor game, and the popular Fifa World Cup 3D Experience. The ‘as it stands’ projection for the last 32 of the World Cup was a massive hit, helping you to plot a team’s path through the knockout stage.

We’ve also introduced more football quizzes, including the new Who Am I? format, and tested live comments in our live pages for some matches. All of these innovations are based on your feedback, which we constantly monitor and use to inform our decisions.

What’s Next?

When the World Cup comes to a close, regardless of who wins, we’ll still have an abundance of great content every day as we build up to the new football season. As well as the fallout and reaction to the tournament, we’ll quickly shift back into club football with pre-season coverage and all the latest transfer gossip and stories.

BBC Sport and teams across BBC Nations and Regions cover every club in the Premier League, WSL, EFL, Scotland, Wales, and Northern Ireland. Our dedicated club reporters will be traveling to bring you behind-the-scenes insights from pre-season tours.

We’ll also have live pages for selected pre-season matches, as well as in-depth features and storytelling, giving you the latest updates before the new campaign. Once the World Cup ends, some of the standout players will be hot property in the transfer market, with top clubs chasing their signatures.

Our reporters, including senior football correspondent Sami Mokbel, will be breaking the big transfer stories on our website and app. We’ll also have our daily transfer gossip column, wrapping up all the rumours from across the football world.

For fans of World Cup Predictor, a brand-new weekly Predictor game will be launching immediately after the tournament, with five fixtures a week to predict the outcomes of. You’ll be able to build up your streaks and share your results with friends and family.

Our quizzes will also continue to be available to play, so you can test your knowledge of the beautiful game. With the new season just around the corner, we’re already working on some exciting new things to bring to you.

In the men’s game, you’ll be able to watch highlights from the Premier League, Champions League, Scottish Premiership, FA Cup, La Liga, and Bundesliga. In the women’s game, there will be highlights from the WSL and Women’s Champions League.

Our new Shorts tab in the BBC Sport app will be the new home of sport videos, with content throughout the week from your club, including explainers, pundit analysis, interviews, and behind-the-scenes content. We’ll also be starting to include more reaction from fans, so you can see the latest hot takes and debate the biggest talking points from your club.

Live pages are going to get bigger and better, with more interactive elements, more conversation, and improved functionality. They’ll have Radio 5 Live audio commentaries for the Premier League and Champions League, as well as live video for the FA Cup.

Our trusted Scores & Fixtures pages will be the place to keep up with matches as they happen across the football pyramid. Remember, the best way to get all of this content is to download the BBC Sport app and follow your favourite teams and sports using the My Sport tab.