The Legend of Zelda Franchise Expands into the World of Toys

Nintendo has announced a groundbreaking partnership with Hasbro that will bring new The Legend of Zelda toys to the market in 2027. This multi-year collaboration aims to bring the beloved fantasy world of Hyrule to life in toy form, just as the live-action movie is set to hit theaters on April 30, 2027.

The partnership was revealed today, and while there was no word on which characters or locations will be featured in the toys, fans are eagerly awaiting any update they can get their hands on. The reveal of the first three six-inch scale figures is set to take place at San Diego Comic-Con 2026, giving fans their first glimpse of the toys.

Hasbro’s president of toys and board games, Billy Lagor, expressed his excitement about the partnership in a statement, saying, ‘For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters, and enduring sense of discovery. By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore, and forge their own epic adventures.’

Nintendo has been tight-lipped about the live-action movie, with the company only revealing the casting of Benjamin Evan Ainsworth as Link and Bo Bragason as Zelda in mid-2025, almost two years after the movie was announced. Filming began in New Zealand in November 2025 and wrapped in April 2026, resulting in the reveal of both official and unofficial set photos. Fans are eagerly awaiting any update they can get their hands on, and the SDCC reveal may hold the key to unlocking more information about the movie.

The franchise is celebrating its 40th anniversary, and with the Ocarina of Time remake due out later this year, fans are eager to see which era the toy reveal will focus on. While it’s unclear which corner of Nintendo’s fantasy universe the toy reveal will cover, fans are holding out hope that it may give us a new look at the live-action The Legend of Zelda movie.

The partnership between Nintendo and Hasbro is a significant development in the world of gaming and entertainment, and fans are eagerly awaiting any update they can get their hands on. With the live-action movie just around the corner, the SDCC reveal may hold the key to unlocking more information about the movie and the toys.

Some of the key points to take away from this announcement include:

• The partnership between Nintendo and Hasbro will result in new The Legend of Zelda toys launching in 2027.
• The first three six-inch scale figures will be revealed at San Diego Comic-Con 2026.
• Hasbro’s president of toys and board games, Billy Lagor, expressed his excitement about the partnership in a statement.
• Nintendo has been tight-lipped about the live-action movie, but fans are eagerly awaiting any update they can get their hands on.
• The franchise is celebrating its 40th anniversary, and fans are eager to see which era the toy reveal will focus on.

The live-action The Legend of Zelda movie is set to hit theaters on April 30, 2027, and fans are eagerly awaiting any update they can get their hands on. With the partnership between Nintendo and Hasbro, it’s clear that the franchise is expanding into the world of toys, and fans are holding out hope that it may give us a new look at the movie.

The partnership between Nintendo and Hasbro is a significant development in the world of gaming and entertainment, and fans are eagerly awaiting any update they can get their hands on. With the live-action movie just around the corner, the SDCC reveal may hold the key to unlocking more information about the movie and the toys.