Vertu’s Unconventional Approach to Luxury Smartphones
Vertu, a UK-founded luxury phone maker, has taken a different path in the smartphone industry by focusing on AI-powered features to attract affluent buyers, particularly chief executives. The company’s latest offering, Alphafold, targets the ultra-wealthy with its luxury materials and AI agent, Hermes Agent, designed to automate parts of an executive’s working day.
Source: techcrunch.com
At the heart of the Alphafold is Hermes Agent, a pre-installed AI agent built on top of the open-source Hermes project. Unlike most smartphone AI assistants that largely just respond to prompts, Hermes is designed to execute multi-step workflows on users’ behalf, making it the centerpiece of Vertu’s pitch rather than the foldable hardware itself.
Source: techcrunch.com
A Closer Look at the Alphafold’s Hardware
The Alphafold, which starts at $6,880, looks and feels every bit like a luxury device. The review unit I received was wrapped in genuine calfskin leather with titanium accents, setting it apart from mainstream foldables that largely rely on glass or synthetic finishes. It’s clearly built for buyers who see their phone as both a tool and a status symbol.
Source: techcrunch.com
Compared with the Samsung Galaxy Z Fold 7, which I used as a reference device throughout this review, the 264-gram Alphafold feels noticeably heavier than Samsung’s 215-gram foldable. The extra weight is apparent during prolonged use, though it never feels unwieldy. The Alphafold’s curved frame also makes it easier to unfold than the Galaxy Z Fold 7’s flatter edges.
The Alphafold also arrives in packaging that feels more akin to a jewelry presentation case than a smartphone box. The oversized box opens to reveal neatly arranged drawers containing bundled accessories, including a leather sleeve and charging cables, reinforcing the sense that Vertu is selling a luxury experience rather than just a handset.
Vertu’s Partnership with ZTE/Nubia
Beneath the premium materials, however, the Alphafold tells a different story. During the review, I noticed striking similarities between the device and the $1,100 ZTE Nubia Fold — from the hinge design and dimensions to the placement of the speakers, microphones, and the fingerprint reader. The most visible distinction is Vertu’s leather-clad rear panel, though. System information also revealed ZTE identifiers in parts of the software.
When asked about these observations, Vertu confirmed to TechCrunch that the Alphafold was developed through a specialist supply-chain partnership involving ZTE/Nubia’s hardware platform, component integration, and production engineering. However, the company said it was responsible for the luxury materials, software experience, quality control, and after-sales service. ZTE did not respond to a request for comments.
Testing the Alphafold’s AI Agent
Over several days, I used the Alphafold as my primary smartphone, replacing routine prompts with real executive-style workflows. Instead of asking Hermes to write emails or answer trivia questions, I tasked it with analyzing spreadsheets and contracts, planning business trips, managing my schedule, and automating actions across multiple apps. I then compared the experience with Samsung’s Galaxy Z Fold 7 running Google’s Gemini.
The testing evolved as I went. Early software builds struggled to upload files, analyze images, and connect to Vertu’s concierge service. After I reported these issues to Vertu, the company rolled out server-side fixes that restored the missing functionality, allowing the remaining tests to be completed.
A Nuanced Picture of the Alphafold’s AI Agent
What emerged over days of testing was a more nuanced picture than the company’s claims might suggest. Hermes impressed when analyzing local files and spreadsheets, areas where Gemini on Samsung’s foldable still relied on manually uploaded documents during my testing. It was also more willing to automate actions across apps and complete multi-step workflows. But that greater autonomy came with trade-offs, raising questions about when an AI should act independently and when it should ask for clarification.
One of the first tests simulated a common executive scenario before leaving for the airport. I asked Hermes Agent on the Alphafold to message a contact that I was running 20 minutes late, navigate to the airport, switch the phone to Do Not Disturb, and remind me to call the hotel in 15 minutes. The agent sent the message, enabled Do Not Disturb, and opened Google Maps with directions to the airport. It did not, however, automatically begin navigation and instead set the reminder for 9:08 p.m., despite the request being made at 2:32 a.m. for a reminder 15 minutes later.
Running the same request on Samsung’s Galaxy Z Fold 7 produced a different experience. Rather than attempting every action immediately, Gemini asked follow-up questions, including which airport I wanted to travel to and whether the reminder should be created in Google Tasks or Samsung Reminder. Once I made those selections, it created the reminder for the correct time.
A second test focused on a more open-ended task. I asked Vertu’s Hermes Agent to organize a business trip from Mumbai to Pune, including a morning flight, a hotel recommendation, and adding the itinerary to my calendar. The agent responded that there were no direct morning flights available for the requested journey and offered a Contact Butler button to escalate the request to Vertu’s concierge service. It also created a calendar entry for the wrong dates, scheduling the trip for 7 July instead of 18–19 July, leaving the workflow incomplete.
Gemini on Samsung’s Galaxy Z Fold 7 took a different approach. After determining that no suitable direct morning flight was available for the requested journey, it continued planning the trip by suggesting alternative travel options rather than handing the task off.
