AMD Prepares to Raise GPU Prices Amid Ongoing Memory Crisis

Just a couple of days after AMD introduced a new 4GB graphics card, the company is reportedly planning to raise its GPU prices by around 10% due to the ongoing memory crisis caused by AI.

According to known hardware leaker Harukaze 5719 on Twitter, AMD has informed AIB partners that prices will increase by at least 10% starting next month. These price increases would be supplier-side prices, which doesn’t necessarily mean the entire increase would be passed onto consumers. However, it is extremely likely that they would be – third-party graphics card manufacturers aren’t exactly known for having huge margins.

As per the post linked by Harukaze, AMD has been sitting on these price increases for a little while. Team Red was supposedly waiting for current inventory to thin out a bit, but it seems like it was also waiting for Nvidia to announce its price increases. And, now the price increases are expected to position AMD graphics cards at a similar price to competing Nvidia cards.

Right now, the flagship Radeon RX 9070 XT will set you back about $700-$750 on Newegg, which is already significantly more than the $599 it launched for back in March 2025. Since that graphics card came out, it’s always been a better value than the Nvidia GeForce RTX 5070 Ti, which performs at about the same level, but costs significantly more right now. After these upcoming prices, it’s possible that value window closes a bit, especially if the line ‘the price positioning is expected to be similar to that of NV (Nvidia) graphics cards’ is to be believed.

While the price increase is not a guarantee that consumers will see higher prices, it’s a worrying sign for those looking to upgrade their graphics cards. The ongoing memory crisis has already led to a significant increase in prices, and it seems like AMD is now joining the bandwagon.

The company has not made an official statement regarding the price increase, but it’s expected to be announced soon. In the meantime, it’s essential for consumers to keep an eye on the prices of graphics cards and be prepared for the possibility of higher costs.

The ongoing memory crisis has already affected the prices of various hardware components, including graphics cards, RAM, and CPUs. The crisis has been caused by the increasing demand for these components, particularly from the AI and deep learning communities.

As the memory crisis continues to worsen, it’s essential for consumers to be prepared for the possibility of higher prices. It’s also crucial for manufacturers to find ways to address the shortage and ensure a steady supply of these components.