Disney Store Closes Amid Aggressive Scalpers for Lorcana Drop

A Disney store in London has been forced to close its doors after a massive influx of fans lined up for blocks outside the building, with some scalpers exhibiting aggressive behavior.

The newest Lorcana drop, ‘The Curator’s Collection: Heroines Edition,’ features some of the brand’s most famous faces, including Ariel, Anna, Elsa, Jasmine, Mulan, and more. This makes it one of the more popular card drops in the series, but a Disney store on Oxford Street, London, was unprepared for exactly how popular the collection would be.

UK fans took to social media with photos of the scene, showing throngs of players lined up for at least four blocks outside the location nearly 12 hours before doors opened on July 17. And on launch day, things got even more hectic.

As told by user DazRollsDice on X, ‘scalpers and gangs’ in attendance exhibited ‘violent, aggressive behavior,’ saying they were ‘taking over the queue and pushing to the front’ of the store.

As a result, the Disney Oxford store formally canceled the event, even deciding to keep the location closed ‘until further notice.’

The store has promised to share more information on how guests can purchase the collection ‘as soon as possible,’ thanking fans for their ‘patience and understanding.’

Oxford Street isn’t the only Disney store suffering from a massive influx of collectors hoping to get their hands on the card set; Downtown Disneyland in California is similarly drowning in lines of fans crowded throughout the theme park, as shown in footage shared online by fans.

Even Disneyland Paris isn’t exempt from the fervor, with videos showing scalpers sprinting through the park to snag a set.

Disney itself has not issued a statement addressing the issue, leaving players distraught. If it’s any comfort, Lorcana is far from the only TCG suffering from a scalper epidemic; One Piece fans and Pokémon players are also hard up dealing with scalpers tilting the market, with some even reselling Pokémon-themed Pop Tarts for upwards of $25 online.

Luckily, some companies are taking a stand against resellers, with Japanese company Bic Camera’s Tokyo branch knowledge-chacking would-be buyers with a quiz before they can purchase a Pokémon TCG card pack.

It’s clear that Disney needs to take a more proactive approach to preventing aggressive scalping behavior at its stores.

It’s time for the company to take a stand and protect its loyal customers from the negative impact of scalpers.

The situation highlights the need for a more comprehensive solution to address the issue of aggressive scalping behavior at Disney stores.

With fans and collectors from around the world eagerly waiting for the latest Lorcana drop, it’s imperative that Disney takes concrete steps to prevent aggressive behavior and ensure a safe and enjoyable experience for all.

The recent events at the Disney store in London have raised concerns about the safety and well-being of fans and collectors, and it’s essential that Disney prioritizes their needs and takes action to prevent similar incidents in the future.

Disney must take responsibility for creating a fair and safe environment for its customers and implement measures to prevent aggressive behavior at its stores.

The Lorcana drop has brought out the best and worst in fans and collectors, and it’s up to Disney to ensure that the experience is enjoyable and safe for all.

The recent events have also highlighted the need for a more robust system to prevent scalpers from buying up large quantities of the new Lorcana drop and reselling them at inflated prices.

It’s essential that Disney works with its partners and suppliers to develop a more effective system to prevent aggressive scalping behavior and ensure that the new Lorcana drop is available to all fans and collectors who want it.