Stellar Blade: Blood Rain Dev Shift Up Releases Entirely AI-Generated K-Pop Music Video
South Korean game developer Shift Up has released an entirely AI-generated K-pop music video for their upcoming action game, Stellar Blade: Blood Rain. The music video, titled ‘Wanna be in LOVE’, features protagonist Evie singing an upbeat pop song in the game’s future setting.
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The video, which was published on July 31 on Shift Up’s YouTube channel, has been met with a largely negative reception from fans. Many have pointed out several oddities in the video, including facial changes and visual inaccuracies, with some comparing it to the AI-generated ads often seen before YouTube videos.
A ‘making of’ segment at the end of the video reveals that the AI-generated content was created using the game’s resources and AI support. The video description also includes a logo for Shift Up’s AI Labs department.
Reactions to the video on YouTube and across the internet have been overwhelmingly negative. Fans have expressed disappointment and frustration with the use of AI-generated content, with some calling it ‘slop’ and others stating that it has damaged their hype for the game.
Shift Up’s CEO, Kim Hyung-Tae, has been a vocal proponent of generative AI in game development. In an interview with IGN, he stated that using AI would not result in job losses, but instead make employees more valuable, as ‘one person can perform the work of 100 people.’
However, the use of AI-generated content in games continues to be a divisive issue. While some studios and developers see it as a way to increase efficiency and reduce costs, others are concerned about the impact on the gaming industry and the potential consequences for game developers and artists.
In a recent interview with IGN, Rockstar co-founder and former Grand Theft Auto writer Dan Houser likened AI to mad cow disease, stating that it could have a devastating impact on the gaming industry. On the other hand, the CEO of Genvid, a company that specializes in interactive series, has claimed that ‘consumers generally do not care’ about generative AI in games.
The use of AI-generated content in games is a complex issue that raises many questions about the future of game development and the role of AI in the industry. While some see it as a way to increase efficiency and reduce costs, others are concerned about the impact on the gaming industry and the potential consequences for game developers and artists.
Shift Up’s decision to release an AI-generated K-pop music video for their upcoming game, Stellar Blade: Blood Rain, has sparked a backlash from fans and has raised questions about the use of AI-generated content in games. As the gaming industry continues to evolve and incorporate new technologies, it will be interesting to see how the use of AI-generated content develops and whether it will have a positive or negative impact on the industry.
