Norway Football Star Haaland’s Korean-Made Hair Tie Sells Out: Manufacturer
The football world has been abuzz with excitement over Norway’s star striker Erling Haaland, and it’s not just his incredible skills on the field that have fans talking. Haaland’s choice of hairstyle has been making waves, with his custom-made hair tie catching the attention of football enthusiasts worldwide.
The Kknekki hair tie, produced by Dooji Co., a company based in the Namsan Industrial Complex in Chuncheon, South Korea, has become an unlikely sensation. The company’s officials revealed that the custom-made hair piece, which Haaland wore in every World Cup match, has already sold out.
About Kknekki and Dooji Co.
Kknekki is a brand developed by Dooji CEO Cho Hyun-tae, a native of Hamyang, South Gyeongsang Province. The brand’s name is derived from a Gyeongsang dialect word for thread or string, reflecting the company’s focus on high-quality, durable products.
Cho’s relationship with Haaland began at a Premier League match, where he learned that the Norwegian striker was using his product. Impressed by Haaland’s dedication to his brand, Cho made and presented him with a custom hair tie matching the colors of the club he plays for, Manchester City.
Under Cho’s leadership, Dooji Co. entered the European market in 2015 by signing a license agreement with Norwegian company Bon Dep. Even after transferring the distribution and trademark rights in 2023, Cho has continued to manufacture the product at the Chuncheon factory on the basis of exclusive production rights.
About the Kknekki Hair Tie
The Kknekki hair tie is known for its durability and comfortable fit, staying in place without stretching out even during vigorous exercise or heavy sweating. This makes it an ideal choice for athletes like Haaland, who require a hair accessory that can keep up with their active lifestyle.
Amid a recent surge in orders, the company is said to have posted record sales in a short period. The success of Kknekki can be attributed to its unique blend of style, comfort, and durability, which has captured the hearts of football fans worldwide.
Haaland’s Influence on Kknekki’s Success
Haaland’s endorsement of Kknekki has undoubtedly contributed to the brand’s skyrocketing popularity. His passion for the product has inspired countless fans to try out the Kknekki hair tie, leading to a significant increase in sales.
The custom-made hair tie worn by Haaland at the World Cup, or the Haaland Edition, features colors selected by the Norwegian striker himself. This personalized touch has made the product even more special, as fans can now own a piece of Haaland’s World Cup experience.
As the football world continues to celebrate Haaland’s incredible skills on the field, Kknekki’s success serves as a testament to the power of brand loyalty and the impact of celebrity endorsements. With its unique blend of style, comfort, and durability, Kknekki is sure to remain a favorite among football fans for years to come.
